A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent  and this easy to follow  guide, you can smoothly complete the process. Following these steps  will help you prepare so you can get organized and sell your home for  the best price possible.​​​​​​​

A Timeline of Events

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

WHAT OUR CLIENTS SAY
Liza is a fantastic real estate partner who goes beyond the call of duty for service and support in every way. I have relied on her both for the sale of a home and also for the purchase of a new one. She stepped in seamlessly to help support me in a purchase when her partner had a conflict of interest due to a competing offer from another client and drove the negotiation to lead to success. I was so impr...

— Sue

WHAT OUR CLIENTS SAY
If you are looking for a real estate agent who is creative, organized, friendly, and detail-oriented, look no further than Liza. Liza set us up for success from the first meeting. She is incredibly organized and always follows up to make sure that you are on top of deadlines and upcoming events. Liza listened to our needs as sellers and crafted an amazing plan to sell our property. She helped negotiate t...

— Ali

WHAT OUR CLIENTS SAY
Liza is highly personable, listens well, and is absolutely on top of her tasks. She communicates very well, knowing when to lean into a client with advice and when to allow the client to process. She is always readily available, and has an established relationship with another real estate professional who is similarly amazing, should she need to be absent. Honestly, I wouldn't change a thing. Liza was ex...

— Emily

WHAT OUR CLIENTS SAY
Liza helped us find the perfect ski condo in Deer Valley. Her responsiveness and communication were excellent, and her knowledge of the local market and current climate helped make the transaction very smooth. This was very reassuring since we conducted the transaction from out of state, Liza did a fantastic job of coordinating with the seller's agent, title company, and contractors. We will highly recom...

— Holly

WHAT OUR CLIENTS SAY
We first contacted Liza 7 months ago when looking for a Park City lot she had listed. We weren’t able to get that lot but we’re able to describe what we were looking for. She was very patient with our budget and sent us information on available options over the next few months. We ended up finding a wooded lot that worked great for us. Liza was helpful during the buying process and everything worked out ...

— Travis

WHAT OUR CLIENTS SAY
Liza’s patience, persistence, and depth of knowledge of all things Park City help us find our Deer Valley Ski Home. She helped us not only pick the best unit for our family but guided us thru the process with enormous attention to detail. Liza’s professionalism exceeded our expectations even after the transaction was complete.

— Buyer

WHAT OUR CLIENTS SAY
Liza is the listing agent on a beautiful property we visited in Park City recently. We’ve been looking for years for our perfect home, interacting with a lot of agents, and Liza exceeded our expectations with her local knowledge, her ability to answer all questions on the house, and simply her professional and personable demeanor.

— Prospective Client

WHAT OUR CLIENTS SAY
Liza was wonderful to work with. She had a firm grasp of the market and our property. She prepared us for the process of selling our home well before we brought it to market so we were prepared for all of the variables that come with selling. I wish I could give her six stars! Thank you, Liza.

— Sophie

WHAT OUR CLIENTS SAY
Liza has assisted my wife and me in two real estate transactions - buying and selling. Her knowledge of the local market was impressive. She showed great flexibility and patience in working with us long distances. It was truly a pleasure working with her.

— Jeff

WHAT OUR CLIENTS SAY
Liza was amazing helping my husband and I find the perfect home from start to finish. She showed attention to all details. Liza was extremely professional and I would highly recommend contacting Liza if you need help with buying or selling your home.

— Jill

WHAT OUR CLIENTS SAY
Liza’s patience, persistence and depth of knowledge of all things Park City help us find our Deer Valley Ski Home. She helped us not only pick the best unit for our family but guided us thru the process with an enormous attention to detail. Liza’s professionalism exceeded our expectations even after the transaction was complete.

— Meg

WHAT OUR CLIENTS SAY
Liza was great to work with. Patient while we found exactly what we wanted. Then, even in a crazy competitive market, she swooped up our dream condo.

— Sophie

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